Nayi Anandi comes to meet the audience soon!
By A powerful story that marked the dawn of a new age on television, a grave issue that left a long-lasting impact on the minds of the viewers, endearing characters that touched millions of hearts and are still revered iconic. 13 years ago, COLORS brought a new revolution on Indian Television with its path-breaking show, Balika Vadhu, that addressed the subject of child marriage in the simplest yet powerful manner.
A topic that was still labelled as taboo in our country was brought to life through Anandi’s story that took the nation by storm. While the show successfully changed many lives and mindsets, the evil custom of ‘Baal Vivaah’ is still prevalent and thriving in some parts of our country. With an aim to bring change and reignite conversations to eradicate child marriage from society, the channel is all set to launch Balika Vadhu Season 2. The show will capture the journey of a ‘nayi Anandi’ (played by Shreya Patel) as she takes definitive steps to fight and undo the injustice done to her.
When asked about playing the role of Anandi, Shreya Patel said, “My family always told me about the special place the character of Anandi holds in the hearts of many Indians. I am extremely excited as well as a little nervous to play a character that left such an impact on everyone. My character of Anandi in many ways is like who I am, she is brave, happy and loves doing garba. I eagerly look forward to the new journey.” The show will also feature other talented artists including Anshul Trivedi, Riddhi Shukla, Sunny Pancholi, Shiju Kataria and Seema Mishra in prominent roles.
Sepaking about the concept of the show, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 said, “Balika Vadhu is more than just a show, it is an emotion. There has been a generation of viewers who have grown up loving and watching the show and still do. Keeping in mind the changing and evolving times, we are launching the new season of Balika Vadhu that addresses the custom of child marriage from a whole new perspective. It will introduce the audience to a new Anandi and the challenges that she faces as a child bride. Nayi Anandi will fight for her rights and surely turn out to be an inspiration to many girls suffering a similar fate and will touch the hearts and minds of our viewers.”
Balika Vadhu Season 2 will premiere on 9th August and will air Monday to Friday at 8:00 pm only on COLORS. Will the “Nayi Anandi” be able to create an impact just like the other.