Aditya Rikhari fronts the camera for the first time with his heartbreak pop anthem of 2023 “Teri Yaad”
4 min readFortunately for music fans who crave the thrill of discovery as much as they do the next catchy tune, Aditya Rikhari one of the most versatile and underrated music artist presents a heartbreak pop anthem “Teri Yaad”. The track that not only captures the waves of various emotions one goes through, it also adds a layer of despair, leaving us questioning of the very nature of love. Aditya has been emerging as crowd’s new favourite and has independently released about 12 songs so far, however the singer fronted the camera for the first time ever with his first ever music video under the label of IndieA Records “Teri Yaad”
While the audio of the song was released on the 7th of Feb, the anticipation surrounding the video grew 10 folds. Owing to the emotive voice of Aditya coupled with relatable lyrics, it paints a picture of unfinished love in a true millennial style which only built extreme curiosity towards the video.
Holding a penchant for making music, he started exploring his love for music in college. He started with only 100K monthly listeners & reached 2.5M monthly listeners in just a year. As he gears up to expand his fan base, the singer will be seen working with world’s top labels in 2023. From his first song Faasle followed by Samjho Na, Kya Karein to his last song Side by Side, Aditya’s mellifluous voice has featured in multiple web shows like Side by Side, Poles Apart & Not dating being one of the top 10 web shows of 2021. His songs were trending straight for 270 days on neighboring country’s viral songs charts which only proves that his voice knows no religion, cast & creed, his music travels cross border which fetched him 6.6M+ listeners globally.
Aditya Rikhari says “Teri Yaad brings together all the emotions that transport the listeners to the world of happy & sad memories when their hearts are broken”