Eros India restructures its operations in preparation for future expansion.

The pandemic has lasted longer than anyone could have predicted, affecting businesses all across the world. The film industry in India is still one of the most seriously afflicted, with several blockbusters having to shift their distribution to streaming platforms and OTT services rather than theatres. Due to a complete shutdown, multiplexes and cinemas have been enduring the onslaught and have faced existential issues for almost a year. Traditional business models are altering as a result of this situation, and studios have been compelled to reimagine their economic strategies.

Eros is leveraging these times to focus on restructuring and redesigning its business model, in line with such broad-based reforms. To handle present hurdles and focus on growth areas, the company has conducted an organization-wide business reorganisation effort. In these exceptional circumstances, while this restructuring offers cross-leveraging efficiencies, it also unfortunately results in layoffs.

With a keen focus on the future and its digital business, which has grown dramatically in recent years, the company’s OTT platform, Eros Now, has grown to add 19 million premium paid subscribers and 224 million registered users from over 150 countries around the world in the previous fiscal year. This success can be attributed to the company’s original content, local and international relationships, and greater technological focus.