“Every daughter-in-law has a ‘daughter.’” – Star Plus’s Progressive Approach

The audience witnessed a thrilling turn of events in the most recent episodes of Star Plus’ acclaimed drama Anupamaa. Many people across the country were moved to tears and joy by this song.

Although Anupamaa (Rupali Ganguly) is no longer his formal daughter-in-law, Babuji (Arvind Vaidya) feels she will always be his beti. This is why he divides the Shah estate between his two children, Vanraj and Dolly, as well as his ex-bahu turned beti, Anupamaa. Star Plus has grown and brought strong stories to television screens through the years, urging society to break free from the shackles that bind it. It has always championed women’s empowerment through its performances, spotlighting topics such as women’s education and, more recently, the situation of the Indian Bahus.

The series is highlighting a very powerful but frequently overlooked theme: bahu bhi beti hoti hai. People around the country are watching television from their homes, and shows like these help viewers and their families know that women, regardless of their status or roles, deserve to be treated with love and respect.

Star Plus has never failed to impress with its progressive programming, and a show like Anupamaa embodies the India that the channel hopes to inspire in the future. All of the shows, from Ghum Hai Kisikey Pyaar Meiin to Saath Nibhaana Saathiya 2, focus on women’s empowerment and inspiration. It has succeeded in defying stereotypes while entertaining the audience at the same time. With each episode, it has attacked patriarchal and backward mindsets, empowering female viewers to recognise their worth and take action. Star Plus has made a statement by giving Anupamaa the title of beti in a household that isn’t her sasural anymore, maintaining true to its tagline, “Rishta Wahi, Baat Nayi.”