India’s Shemaroo becomes the first to open a cinema on Decentraland MetaverseIn association with Filmrare, Shemaroo Theatre will offer an immersive movie experience in the metaverse

Mumbai, 29th September 2022: Shemaroo, one of India’s leading media and entertainment player redefines the movie experience with the first of its kind, ‘Shemaroo Theatre’. It will be accessible on one of the world’s most sought-after Metaverse platform, Decentraland, in partnership with Filmrare, a leading Metaverse Consulting & Development Company. This collaboration marks new beginnings for the global entertainment industry as well as metaverse users as it will open the window to a huge collection of Bollywood entertainment content to the world.
Shemaroo Theatre will present the virtual visitors an all-new exciting screening experience along with a host of other movie experiences such as a plush lobby, box office counter, virtual trailer zones, along with popcorn and drinks counters for an immersive storytelling feel. The patrons will be treated to a Bollywood movie every Friday, starting 7th October 2022, which initially will be free for the users. This is a vital step by Shemaroo towards its vision to be a vibrant youth brand.
Fractilians from the Decentraland DAO Governance Facilitation Squad, added, “We are beyond thrilled to have Shemaroo Theatre on our platform and to bring some of the Bollywood’s greatest films to our existing as well as potential metaverse users. This will surely take the whole movie-watching experience to the next level without limiting the possibilities of what one can do in an actual movie theatre.”

Hiren Gada, CEO, Shemaroo Entertainment commented, “Shemaroo has been the pioneers in the entertainment industry by constantly evolving and by being relevant to the consumers through its diverse content offering. As a brand, Shemaroo has always fostered the culture of innovation and technology and with the augment of Shemaroo Theatre on Decentraland Metaverse, we will be spearheading a parallel ecosystem for Bollywood movies to be experienced on a big screen, now from the comfort of one’s home.’’
“At Filmrare, we are laser-focused on helping brands enter the metaverse. We are innovative and pay attention to every detail and are focused on creating quality venues in the Metaverse. It’s a great honor to partner with a brand like Shemaroo that has been entertaining the audiences for the past 60 years and to showcase some of its blockbuster Bollywood movies through the virtual theatre in Metaverse” concluded, Ravi Krishnan, Founder, Filmrare.
Taking the Web 3.0 expansions, a notch higher, in its 60th year, Shemaroo Entertainment is poised to lead the transformation for the entire media and entertainment industry. With this initiative in Metaverse, Shemaroo aims to further popularize Bollywood on a global stage and present hits across eras with iconic movies like Golmaal – Fun Unlimited, Amar Akbar Anthony, Jab We Met and Disco Dancer, amongst others from Shemaroo’s large repository of powerful content. Shemaroo Theatre on Decentraland Metaverse is located at 2,55 within the SciArtLab district.
Visit Shemaroo Theatre on Decentraland Metaverse: LINK
About Shemaroo Entertainment:
Shemaroo Entertainment Limited is a leading Media and Entertainment player, which has played a pioneering role in the arena of content ownership, aggregation, and distribution. Shemaroo has been a core part of the Bollywood Industry and has managed to maintain many relationships with the best production houses over the years. With a diverse and growing collection of over 3700 titles, Shemaroo has offered premium content and services to customers in more than 30 countries, across several Indian languages. With the brand in existence for over six decades, Shemaroo continues to redefine itself to respond to the disrupting consumer environment, by delivering content across age groups in genres such as movies, comedy, devotional and kids. The company’s innate ability to sense the pulse of what an audience will consume, has not only helped it become a trusted partner to few of the biggest media platforms such as YouTube, Netflix, HotStar, Star Gold, Zee Cinema, Vodafone, Reliance Jio, Tata Sky, Apple iTunes, Etisalat, but has also helped Shemaroo create entertainment experiences, in ways never thought of. Today, Shemaroo has evolved to be an entrenched player in the digital ecosystem. Shemaroo also launched its own video streaming platform ShemarooMe in 2018 and recently in 2022, further strengthened its outreach in the broadcast business by launching Shemaroo Umang to the existing broadcast portfolio of Shemaroo MarathiBana and Shemaroo TV, which offers an exciting bouquet of highest TRP rated daily soaps to entertain the viewers across India
About Filmrare:
Filmrare is the leading metaverse consulting, design, and development company in India and has served global customers. Having spent more than a year building experiences in the metaverse, Filmrare was the first to set up a cinema theater in Decentraland and win a grant from the platform to bring movies to the metaverse. As a leader in video technology, metaverse development, and Web3 integration, Filmrare has built the full-stack capabilities to bring any brand vision into virtual reality at the lowest possible cost and time. Some known customers include Langoor Digital, +Render, and Root.ax, among others. Filmrare is pioneering a SaaS platform to make brands launch metaverse marketing campaigns in under 24 hours called Downtown.
About Decentraland:
Decentraland is a decentralized virtual social platform powered by the Ethereum blockchain. Within the Decentraland platform, users can create, experience, and monetize content and applications. Decentraland is unique in that it is owned and governed by the people who use the platform every day. The Decentraland DAO is the decision-making organization for the Decentraland ecosystem. The DAO has two main streams of work, protocol regulation, and ecosystem development. Through votes and discussions, DAO members can make changes to the most important smart contracts of the project and issue grants for creators building content and experiences in the metaverse